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TV Shows are Showing Up Online
By Lauren Hobson

Television advertising will always be with us, but the growth of the internet and other communication technologies has certainly changed it. Many feel that prime time commercials are not as effective as they once were, and viewers often “tune them out” or zip past them on TiVo. As a result, television networks are looking for new, creative ways to generate ad dollars, including selling some of their best shows to online outlets for people to enjoy on their computers, cell phones, or iPods.

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